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Payless Pranks Fashion Influencers With Fake Luxury Shoe Brand Called ‘Palessi’

The low-cost shoe retailer Payless ShoeSource pulled one over on fashion influencers when it took over a former Armani store in Santa Monica, California, multiple outlets reported.

The stunt occurred this fall when influential social media fashionistas were invited to check out the disguised Payless pop-up, which the company named “Palessi.”

And, sure enough, these influencers appear to have been completely fooled, praising the high-end look and quality of shoes marked as high as $1,800, but which normally retail for $20 to $40, according to the Post.

Once the attendees purchased their shoes, however, they were taken into a back room where the prank was revealed, and they were given the shoes for free.

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